Buyers keep asking what belongs on the first door.

Every week a liquor buyer or a dispensary buyer asks the same thing: if I give this category one door, what actually goes on it? Not the brand pitch. The merchandising one. Session seltzers versus tonics versus shots. Hemp versus cannabis. What to require before you cut a PO. We wrote it down. A Retailer's Guide to Stocking THC Beverages is the floor-level version. The rest of the market picture is already on the site. This one is for the person standing in front of a cooler.