Friday, April 24th, 2026
Walked into a dispensary last week and counted 14 different beverage brands on the shelf. Two years ago it was three. The category is exploding, but most of these brands are still doing their own distribution. That's about to change. When the beverage cooler starts looking like a beer cooler, you need a distributor who knows the category, not a generalist moving flower and edibles who happens to also carry your cans.