There's a reason it seems like every brand has an infused lemonade. Nobody hates lemonade. It's the perfect carrier for cannabinoids: the citric acid masks that green, earthy taste better than almost any other flavor profile, the acidity is naturally anti-bacterial which helps with shelf stability, and you can branch into a dozen fruit variations without leaving the format. We've distributed some fantastic cannabis lemonades, and they move. So yes, lemonade works. The problem is that it works for everybody. When thirty brands are all leading with some version of cannabis lemonade, you've got a cooler full of functionally identical products fighting over the same two inches of shelf space. Retailers have heard the lemonade pitch fifteen times this month. Craft beer went through this exact cycle with IPAs. Every brewery built its identity around hops until they were all interchangeable, and the ones that survived developed a second act. Cannabis beverages are hitting that wall now, except the category is younger and the shelf is smaller. By all means, have a lemonade option as part of your brand portfolio. But also have a plan for both your differentiation strategy and what comes after lemonade.